Starting today, Global Cosmed products can be found on the largest e-commerce platform in Poland. Products of such brands as: Bobini, Apart, Biophen, Kret, Sofin and Izo can be purchased at the official Global Cosmed online store at Allegro.pl
Global Cosmed has expanded the list of distribution channels for its products. Until now, such popular brands as Kret and Bobini were available in stationary stores (modern and traditional market) and through the websites of popular retail chains and drugstores. In line with its business strategy and the consistent months-long development of its own brands, the company decided to launch an online store for their distribution. Choosing the Allegro platform was dictated by its major range (194 million views per month) and high popularity (22 million users per month (data: May 2022); 1/3 of buyers start shopping from Allegro). In addition, Allegro is synonymous with convenient shopping and a guarantee of fast shipping.
“We believe in our brands and we want to make it easier for consumers to get to know them all. Now, the entire range of cosmetics and household products can be found in one place and purchased immediately. Using the store means saving time and a fast delivery to your home or parcel locker, within up to 2 working days – depending on the chosen form of shipping,” summarized Katarzyna Jaroszewska, Director of the Sales Department, under which the working team worked on the implementation of online sales.
The development of online sales tools is part of the development strategy for the brand bearing the Global Cosmed logo. It is also the result of changing shopping habits, which was most influenced by the pandemic. This distribution channel is to be a tool for the promotion of new products, but also for contact with consumers and dialogue about their expectations and possibilities. To make a purchase, simply enter the platform https://allegro.pl/uzytkownik/Global_Cosmed/sklep.
The full range of available products includes:
- Bobini – shampoos, bath products (gels, foams, soaps), washing liquids and capsules, mouthwash, toothbrushes and toothpaste, wet wipes;
- Kret – drainers, toilet gels, toilet blocks, bio-activators for septic tanks;
- Sofin – all formats of fabric softeners and washing liquids;
- Apart – soaps, bath liquids, shower gels and intimate hygiene lotions for women and men;
- Biophen – natural soaps and shower gels;
- Izo – household cleaning products.